Kindred publishes responsible gambling metrics for the Swedish market
Friday 09 de February 2024 / 12:00
2 minutos de lectura
(Sweden).- Kindred Group (Kindred) joined forces with Swedish operators ATG and Svenska Spel in Autum 2022, where the three operators decided to jointly publish key metrics for their work with Swedish customers who show signs of problematic gambling behaviours. The cooperation aims to increase public awareness and contribute to a fact-based dialogue about what is done to reduce gambling harm.
Reported every six months to the Swedish Gambling Authority, are metrics such as:
- The percentage of customers who are contacted as a result of problematic gambling (of the total number of active customers)
- The effect of proactive contacts (share of customers who reduce their gambling)
- How much have these individuals reduced their gambling on average
- The share of contacted customers who choose to self-exclude themselves from gambling at the operators less than six months and six months and longer
The purpose of reporting openly on these key metrics is to make it easier for Swedish stakeholders to follow and understand how the three operators work to counteract harmful gambling with the help of regulation, technology, research and human contact. A more fact-based and open dialogue increases trust in our industry and makes other operators more inclined to follow suit.
Comparing Kindred’s latest report, covering the second half of 2023, to the previous report, that the percentage of contacted customers who reduced their gambling as an effect of proactive contacts has risen to 78.19 percent in comparison to 75.09 percent for the first half of 2023. This is a testament to collective efforts across the whole company. A similar trend is shown in Kindred’s Journey towards Zero numbers presented earlier this week.
You can find the key metrics for ATG here and for Svenska Spel here.
Kindred, through its flagship brand Unibet, also works closely with the Swedish Professional Football Leagues (SEF) and the treatment centre Spelfriheten to educate football players and staff on harmful gambling but also to find the common grounds where we can make the best use of the expertise that each stakeholder contributes with.
Categoría:Reports
Tags: Sin tags
País: Sweden
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
America Simulcast Drives Innovation in Horse Betting and Wins Over the Crowd at Peru Gaming Show 2025
(Lima, SoloAzar Exclusive) – Jefferson Pernudi, Product Manager at America Simulcast, stated that growing interest in the Peruvian market for international racing products and technology solutions tailored to both retail and digital sectors motivated the company to participate in the Peru Gaming Show. Read more in this interview.
Monday 30 Jun 2025 / 12:00
Strong return for Amatic Industries at Peru Gaming Show 2025
(Austria).-Amatic Industries has made a remarkable comeback at this year’s Peru Gaming show, which took place from 18 – 19 June. The company’s return to PGS was met with strong interest, positive feedback and promising new business opportunities.
Thursday 26 Jun 2025 / 12:00
Innovation, networking and opportunities: Belatra Games reviews its successful participation at Peru Gaming Show 2025
(Cyprus).- Belatra Games is satisfied with its participation PGS 2025. They achieved new connections, upgraded ideas, and left the show with even stronger intentions to provide quality entertainment on the highest level.
Monday 23 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.